Supplanting the italic lettering is a square, expansive, imposing typography that places all of the letters on the same baseline for a strong, balanced look. The stylized "e" is reworked to highlight how much the company, its partners and its ecosystem have evolved. The logo can also be used as a stand-alone in certain applications, providing De Marque with a distinctive symbol that is easily recognizable. A positioning statement will sometimes follow the new logo: "the book evolution", defining our company’s ambition to be a key player in the development of the book trade and to become the driving force behind an international network of partners.

Read more...